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專注中國實體企業
客戶續單率
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家電(dian)即家用(yong)電(dian)器,是指(zhi)以(yi)電(dian)能來進(jin)行(xing)驅動(或以機械化動作)的用具,在家庭及類似場所中所使用的各種電器。家電根據習慣一般被分為白電、黑電、廚衛家電、清潔家電、個護家電等細分產品。
隨(sui)著下沉市場(chang)規模(mo)擴張、智能家(jia)電(dian)需求(qiu)增(zeng)長(chang)以及(ji)營銷方式的多樣(yang)化,我國家(jia)電(dian)市場(chang)的新增(zeng)和替換需求(qiu)空間(jian)仍然十分(fen)巨大。預計(ji)家(jia)電(dian)行(xing)業市場(chang)零售額增(zeng)速(su)在5%左右,到2027年我國家電行業零售額將突破11808億元。
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