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       集成供應鏈管理像(xiang)橋(qiao)梁一(yi)樣把(ba)不同(tong)的(de)(de)企(qi)業集成(cheng)起來以增(zeng)進(jin)供應鏈的(de)(de)效(xiao)率，通(tong)過協(xie)調供應鏈成(cheng)員(yuan)的(de)(de)業務流程(cheng)同(tong)步進(jin)行(xing)，讓供應鏈從采購開始(shi)到滿足最終(zhong)客戶(hu)的(de)(de)所有過程(cheng)均能(neng)高效(xiao)的(de)(de)運(yun)作，把(ba)合適的(de)(de)產品(pin)，以最低的(de)(de)價格、及時準(zhun)確的(de)(de)送(song)達到客戶(hu)手中。

       令(ling)人遺憾的是，企業長期重生產輕計劃，造成(cheng)了很多時(shi)候，企業錯將生產視為大(da)腦(nao)，由于這(zhe)個先天(tian)功能的混(hun)淆，形成(cheng)現(xian)在絕大(da)多數(shu)企業三(san)高：庫存高，總成(cheng)本高，應收帳款高; 同時(shi)伴(ban)著三(san)低(di)：交付準時(shi)率低(di)，利潤低(di)，人均產值低(di); 日(ri)常管理工作三(san)多：救火多，會(hui)議多，內耗多，其結果是三(san)差：產品質量(liang)差，員工滿意度(du)差,客戶滿意度(du)差。

       企(qi)(qi)業數(shu)字化(hua)轉(zhuan)(zhuan)型直接影響著供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)必須提(ti)升(sheng)效率，以(yi)滿足數(shu)字化(hua)時代客(ke)戶(hu)(hu)(hu)不(bu)(bu)斷變化(hua)的(de)(de)需(xu)求。實(shi)(shi)施供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)成(cheng)為企(qi)(qi)業數(shu)字化(hua)轉(zhuan)(zhuan)型升(sheng)級趨勢(shi)。實(shi)(shi)施供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)可以(yi)實(shi)(shi)現(xian)的(de)(de)目標：1、減(jian)少庫(ku)(ku)存資金，提(ti)高庫(ku)(ku)存周(zhou)轉(zhuan)(zhuan)率；2、降(jiang)低(di)庫(ku)(ku)存的(de)(de)倉儲(chu)管理(li)(li)持有(you)成(cheng)本，降(jiang)低(di)庫(ku)(ku)存報廢、折價(jia)費(fei)用(yong)；3、在(zai)低(di)庫(ku)(ku)位下(xia)，提(ti)高整體(ti)(ti)供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)的(de)(de)運(yun)營效率；4、縮(suo)短制(zhi)造(zao)(zao)周(zhou)期、時間，降(jiang)低(di)供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)的(de)(de)成(cheng)本；5、減(jian)少流(liu)(liu)通費(fei)用(yong)，實(shi)(shi)現(xian)規模效益(yi)。供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)管好，首先管好產(chan)品的(de)(de)研發(fa)轉(zhuan)(zhuan)產(chan)關(guan)，其次管好產(chan)品需(xu)求預測關(guan)，第(di)三(san)是(shi)物(wu)(wu)料采(cai)購供(gong)(gong)應(ying)關(guan)。供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)即“一(yi)(yi)個(ge)目標、兩(liang)個(ge)關(guan)鍵(jian)詞(ci)、三(san)個(ge)主體(ti)(ti)和(he)(he)四個(ge)流(liu)(liu)”。供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)的(de)(de)一(yi)(yi)個(ge)目標是(shi)企(qi)(qi)業的(de)(de)目標，就是(shi)盈利(li)；兩(liang)個(ge)關(guan)鍵(jian)詞(ci)是(shi)平(ping)衡和(he)(he)取(qu)舍，體(ti)(ti)現(xian)在(zai)許多(duo)方面(mian)；三(san)個(ge)主體(ti)(ti)是(shi)供(gong)(gong)應(ying)商(shang)(shang)、制(zhi)造(zao)(zao)商(shang)(shang)和(he)(he)客(ke)戶(hu)(hu)(hu)，供(gong)(gong)應(ying)商(shang)(shang)還(huan)有(you)更上游的(de)(de)供(gong)(gong)應(ying)商(shang)(shang)，客(ke)戶(hu)(hu)(hu)還(huan)有(you)更下(xia)游的(de)(de)客(ke)戶(hu)(hu)(hu)；四個(ge)流(liu)(liu)分別是(shi)信息(xi)流(liu)(liu)、實(shi)(shi)物(wu)(wu)流(liu)(liu)、資金流(liu)(liu)和(he)(he)逆向物(wu)(wu)流(liu)(liu)。供(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)的(de)(de)精髓(sui)：1、準確分析(xi)市場和(he)(he)識別目標客(ke)戶(hu)(hu)(hu)。2、兩(liang)個(ge)競爭(zheng)戰略(lve)選(xuan)一(yi)(yi)個(ge)：低(di)成(cheng)本戰略(lve)：你比競爭(zheng)對手(shou)便(bian)宜；差異化(hua)戰略(lve)：你和(he)(he)競爭(zheng)對手(shou)不(bu)(bu)一(yi)(yi)樣。3、管理(li)(li)手(shou)段兩(liang)手(shou)抓兩(liang)手(shou)都要硬：管理(li)(li)供(gong)(gong)應(ying)降(jiang)低(di)成(cheng)本，管理(li)(li)需(xu)求增加收入(ru)。

      大(da)多數管(guan)(guan)理(li)(li)者容(rong)易(yi)忽略的(de)(de)(de)(de)環節是(shi)管(guan)(guan)理(li)(li)需求。管(guan)(guan)理(li)(li)需求是(shi)需求拉(la)動和拉(la)動需求的(de)(de)(de)(de)雙(shuang)輪驅動。搭建(jian)完善的(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)鏈管(guan)(guan)理(li)(li)體(ti)(ti)系(xi)(xi)(xi)，主要(yao)工作(zuo)(zuo)內容(rong)：1、搭建(jian)供(gong)(gong)(gong)應(ying)(ying)鏈管(guan)(guan)理(li)(li)組織架(jia)構并(bing)設(she)計供(gong)(gong)(gong)應(ying)(ying)鏈管(guan)(guan)理(li)(li)流程(cheng)。2、建(jian)立供(gong)(gong)(gong)應(ying)(ying)商管(guan)(guan)理(li)(li)體(ti)(ti)系(xi)(xi)(xi)。3、建(jian)立采購價格管(guan)(guan)理(li)(li)體(ti)(ti)系(xi)(xi)(xi)。4、建(jian)立倉(cang)儲(chu)管(guan)(guan)理(li)(li)體(ti)(ti)系(xi)(xi)(xi)。5、建(jian)立供(gong)(gong)(gong)應(ying)(ying)鏈風險(xian)管(guan)(guan)控。供(gong)(gong)(gong)應(ying)(ying)鏈管(guan)(guan)理(li)(li)常見問題的(de)(de)(de)(de)解(jie)決對策(ce)：訂(ding)單管(guan)(guan)理(li)(li)層(ceng)面的(de)(de)(de)(de)集成(cheng)(cheng)，目標是(shi)實現運營效(xiao)(xiao)率的(de)(de)(de)(de)提(ti)高和運營成(cheng)(cheng)本(ben)(ben)的(de)(de)(de)(de)降低，常運的(de)(de)(de)(de)方(fang)式(shi)是(shi)提(ti)升訂(ding)單交易(yi)過程(cheng)的(de)(de)(de)(de)自(zi)動化(hua)、信(xin)息化(hua)乃至數字化(hua)水平(ping)；產(chan)銷(xiao)協同(tong)層(ceng)面的(de)(de)(de)(de)集成(cheng)(cheng)，核心(xin)目標是(shi)保證企業供(gong)(gong)(gong)需兩端的(de)(de)(de)(de)平(ping)衡，最大(da)化(hua)滿足(zu)需求使得(de)供(gong)(gong)(gong)應(ying)(ying)鏈整體(ti)(ti)成(cheng)(cheng)本(ben)(ben)優(you)化(hua)。產(chan)銷(xiao)協同(tong)層(ceng)面需要(yao)企業在協同(tong)計劃、預測(ce)和補(bu)貨等(deng)方(fang)面下足(zu)功夫(fu)，必(bi)要(yao)時需要(yao)通過JIT、VMI、供(gong)(gong)(gong)應(ying)(ying)商寄售予以支(zhi)撐(cheng)；產(chan)品開發層(ceng)面的(de)(de)(de)(de)集成(cheng)(cheng)，是(shi)從供(gong)(gong)(gong)應(ying)(ying)端獲得(de)持(chi)續穩定(ding)的(de)(de)(de)(de)資源支(zhi)撐(cheng)的(de)(de)(de)(de)同(tong)時，以供(gong)(gong)(gong)應(ying)(ying)商早期介入、戰略合作(zuo)(zuo)關系(xi)(xi)(xi)構建(jian)等(deng)方(fang)式(shi)，實現產(chan)品設(she)計及成(cheng)(cheng)本(ben)(ben)的(de)(de)(de)(de)最優(you)，進(jin)而將供(gong)(gong)(gong)應(ying)(ying)鏈競爭(zheng)力有(you)效(xiao)(xiao)轉化(hua)為(wei)企業產(chan)品競爭(zheng)力。