全球TOP30商學院 阿爾伯塔大學MBA 市場營銷學博士在讀
業務戰略、營銷戰略、營銷戰術、營銷管控、渠道建設、大客戶銷售領域的實戰型導師。
擔任過多家行業頭部企業數千萬戰略/營銷咨詢項目企業方的主要負責人，擁有豐富的企業戰略/營銷戰略/戰術系統性構建與落地經驗。
研究方向
--實體企業營(ying)銷戰略(lve)與(yu)營(ying)銷戰術(shu)實施與(yu)落地
--實體企業有利(li)潤的高速增長策略(lve)實施與落地
--各細分行(xing)業冠(guan)軍企業業務戰略與(yu)營銷研究
主講課程
《戰(zhan)略制定到執行》《卓越營(ying)銷(xiao)系統構建(jian)(jian)》《品牌營(ying)銷(xiao)》《大客戶銷(xiao)售》《全(quan)渠道建(jian)(jian)設與運營(ying)》
部分操盤及咨詢培訓過的企業
美的集團(tuan)、聯塑(su)集團(tuan)、雷(lei)士(shi)照明、洲明科技、正泰電器、雷(lei)曼光(guang)(guang)電、佛山(shan)照明、天馬光(guang)(guang)電、神州交(jiao)通集團(tuan)、龍騰照明集團(tuan)、亞(ya)示(shi)照明等企業(ye)。
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